SERVICES
Websites, Software and Automation Built Around Your Business
Expert Web designs and builds websites, custom software and automated systems that solve real business problems and work together as one connected digital platform.
Websites. Web applications. Automation. Backend systems. Technical guidance.
WEB
WHAT I DO
One Technical Partner Across Your Entire Digital System
Some businesses need a better website. Others need software, automation or strategic technical guidance. Expert Web brings these disciplines together as one connected system.
AI-Ready Websites
Websites structured for people, search engines and AI systems alike.
Learn moreCustom Web Applications
Purpose-built software that streamlines how your business operates.
Learn moreAutomation and Integrations
Connected workflows that remove repetitive manual work.
Learn moreBackend Development and APIs
Reliable data and infrastructure behind every application.
Learn moreGoHighLevel Implementation
A CRM and automation platform built around your leads.
Learn moreTechnical Consultancy
Independent guidance on strategy, architecture and direction.
Learn more01 — AI-READY WEBSITES
Websites Built to Be Found, Understood and Trusted
A modern business website must do more than look professional. It must clearly communicate what the business does and give search engines and AI systems enough structure to understand and recommend it.
Expert Web builds conversion-focused websites with clear information architecture, strong technical foundations and content structured for both human visitors and machine understanding.
Outcome
Improve visibility, strengthen credibility and generate better-qualified enquiries.
Business and corporate websites
Webflow design and development
Landing pages and campaign pages
AI-readable content structure
Technical SEO foundations
Schema and structured data
Conversion-focused user journeys
Analytics and AI visibility audits
Operations
Overview
Records
Settings
128
Active records
42
Pending actions
99.9%
Uptime
Riverside Contracts
Today
Northgate Onboarding
Yesterday
Harbour Renewal
2 days ago
02 — CUSTOM WEB APPLICATIONS
Software Designed Around the Way Your Business Operates
When off-the-shelf software cannot support the way your business works, a custom web application removes limitations and reduces manual administration.
Outcome
Replace fragmented spreadsheets and manual processes with one purpose-built system.
Customer and member portals
Internal management systems
Booking and rostering platforms
Dashboards and reporting tools
Workflow and approval systems
Progressive web applications
03 — AUTOMATION AND INTEGRATIONS
Connect Your Systems and Remove Repetitive Work
Many businesses lose time moving information between systems and completing processes that could run automatically.
Outcome
Reduce administration, prevent errors and keep information moving automatically.
Form
CRM
Business Logic
Document
Dashboard
CRM workflow automation
Lead capture and follow-up
Email and notification systems
Automated document generation
Interface
Application Logic
Database
APIs
External Services
Works alongside
Xano
Wized
Webflow
REST APIs
Stripe
Mailgun
Cloudflare
JavaScript
04 — BACKEND DEVELOPMENT AND APIS
Reliable Infrastructure Behind the User Experience
The visible interface is only one part of a digital system. Behind it sits the data, business rules, authentication and processes that allow the system to work reliably.
Outcome
Create dependable infrastructure that can support growth and future development.
Database design and architecture
Business logic and workflows
User authentication and permissions
Secure API development
Third-party integrations
Scheduled processes and webhooks
05 — GOHIGHLEVEL IMPLEMENTATION
A CRM and Automation Platform Configured Around Your Business
Expert Web helps businesses implement GoHighLevel as a connected system for lead management, communication, automation and customer follow-up.
Your business retains ownership of its own GoHighLevel account.
Outcome
Bring lead capture, follow-up, pipelines and communication into one managed system.
Lead Management and Automation
Lead Capture
Pipeline
Automated Follow-Up
CRM and pipeline setup
Automated lead follow-up
Forms, calendars and funnels
Integrations and workflow configuration
30+ Years
of experience
Independent
guidance
Fractional CTO
input
Business-First
decisions
A practical starting point
Current State
Priorities
Architecture
Delivery Plan
Growth
06 — TECHNICAL CONSULTANCY
Make Better Technical Decisions Before You Invest
Not every business needs development work immediately. Sometimes the first requirement is to understand the problem and establish a practical technical direction.
With more than 30 years of experience across web development, software systems and digital delivery, Expert Web provides independent guidance grounded in real implementation experience.
Outcome
Make better technical decisions before committing time and budget to development.
Technology strategy
Digital transformation planning
System architecture
AI opportunity assessment
Platform and software selection
Project recovery and troubleshooting
CONNECTED BY DESIGN
One System Instead of Separate Digital Pieces
Websites, software, automation and business data should not operate as isolated projects. The strongest results come when each part is planned as one connected system.
1
Attract
Website and AI visibility
2
Capture
Forms, funnels and CRM
3
Process
Logic and workflows
4
Automate
Communications and actions
5
Deliver
Systems and services
6
Measure
Analytics and reporting
WAYS TO WORK TOGETHER
Support Matched to the Size of the Problem
Focused Project
A clearly defined website, application, integration or automation project with an agreed scope and delivery process.
Best for
Website builds
Application features
Integrations
Automation projects
Strategy and Discovery
A focused engagement to clarify requirements, assess existing systems and establish a practical technical plan before development begins.
Best for
Architecture planning
Technical audits
Platform selection
Project rescue
Ongoing Technical Partnership
Continued development, support and strategic input for businesses that need dependable expertise without hiring a full internal technical team.
Best for
Continuous improvements
System maintenance
New integrations
Fractional CTO support
Not Sure Where to Start?
Start with the business problem. I will help identify the right technical approach.
Ready to build something that actually scales?
From strategy and architecture to development and automation, every system is built to solve real business problems and scale with your growth.
